I received the book The Ultimate Guide to Smart Shopping by V Rajesh as a review copy from the publisher, Rupa Publications and would like to thank them for the same.
‘Eat a banana before you go shopping!’ No, that’s not a diet advice, but a tip for SMART Shopping! A host of such SMART shopping ideas is what this book is all about. Contrary to what we would like to believe, shopping is not guided by reason or logic alone, and it may not be a rational activity at times. There are various facets of the subconscious mind that influence a person’s choice or action, especially with regard to shopping. Most often the person is unaware of these hidden influences, and is, therefore, unable to control his or her responses while buying things- whether online or in a shop.
The Ultimate Guide to SMART Shopping not only makes you aware of all this, but also provides clear, actionable steps to help develop better shopping habits. The book covers various issues related to shopping such as: Why should you always check when you see an unbelievable offer; Whether you should take your children along to shop or not; How to get good service; and much more. It will help you shop prudently, and actually save you money! Read the book and start SMART Shopping today.
This book focuses on the shopper and what the shopper needs to know to make better decisions. He has also dwelled on the ten key themes for better shopper knowledge. He hypothesises that women are better shoppers than men and that men need to learn a few new tricks on shopping.
The author has compared the older and newer generations on their approach to shopping and also men and women. He has also discussed how adding or deleting a line changes the perspective of the shoppers and they queue up for the sales. And many more such issues.
Overall, it is an interesting book which actually made me realise and notice a lot of things especially the logic that the author has given regarding the use of red colour. I actually noticed that most of the major food joints around us are actually using the colours red and yellow.
I enjoyed reading the book and was also introspecting whether what holds true for me and what does not.
DISCLAIMER: I received the book as a review copy from the publisher in exchange for an honest review. I have not received any monetary compensation for the same.