We are brought up listening to and reading stories, which make us form a clichéd framework of expectations and concepts about life. Café Latte takes you on a tantalizing foray into the unusual with some refreshing and some startling stories. A young man, Bikash, is delivered a message through paranormal forces while waiting on the railway platform; A doctor snaps a young man back to life by promising to help him commit suicide. A poor boy, Lokesh, dreams of people at a cinema night show perishing in a fire. Will his desperate attempts to save some lives succeed? ‘The Other Side’ is the story of a nymphomaniac fighting her desperate craving for sex. ‘Smart TV’ showcases a smart sales performer, Raj, buying his wife and daughter an expensive TV to cover his affair. ‘Code of Honor’ is a poignant tale of an army jawaan and his last letter to his son who shuns the army. The stories cover a broad spectrum of people and events and have us turning the pages eagerly for the twist in the end. So shed the mundane, become a fearless traveller and savor a fresh approach towards the enigma called Life.
With over a decade of advertising and marketing experience, during his advertising stint, as a Copywriter and a Creative Director, he leveraged his creative panache backed by a solid strategic thinking. No wonder, his campaigns bagged some of the biggest creative as well as strategic marketing and communication awards. Having worked with some of world’s biggest and hottest advertising agencies, he has worked spearheaded brands like Nestle, UNICEF, Cisco, HP, GM, Pedigree, Microsoft, Honda, Canon and Toshiba.From advertising, he moved to the next level, marketing and joined one of the largest global telecom brands. It was here that he decided to take a break and tell a story on a larger format.
Released in 2010, his debut novel, Flight of the Hilsa was widely accepted and appreciated. Next year, in 2011, he launched, Chapter 11. Both these went on to become national best sellers.
His passion includes music, biking and photography and list of Gods; Clapton, Slash, Blackmore, Santana, Satriani, Vie and Stevie Ray Vaughan.